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 <h2>The Economic and Social Role for Broadcasting -European Perspective<br/>
Speaker：LievenVermaele（EBU, EU）
                        </h2>
                         <p class="explain">Terrestrial broadcasting is in many European countries the most relevant platform for people to access media services.Spectrum and the concept of broadcasting is undergoing strong pressure in favour of IP based and wireless broadband (mobile) technologies.The presentation will give an overview of the European situation, the current threats and opportunities. </p>              
  
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                         <h2>
                            <h2>The Economic and Social Role for Broadcasting -European Perspective<br/>
Speaker：LievenVermaele（EBU, EU）
                        </h2><p> Terrestrial broadcasting is in many European countries the most relevant platform for people to access media services.Spectrum and the concept of broadcasting is undergoing strong pressure in favour of IP based and wireless broadband (mobile) technologies.The presentation will give an overview of the European situation, the current threats and opportunities. </p>
                    </li>
                    <li>
                        <h2>
                            The Economic and Social Role for Broadcasting -North American Perspective<br/> 
Speaker: Rick Ducey  (BIA/Kelsey, USA)</h2>
                        <p> Dr. Ducey will provide an overview of broadcasting in the United States including the traditional business model and structure and how this industry is responding to evolution in the broadband ecosystem. Broadcast television networks and local stations rely on advertising revenues driven largely by audience ratings but have been developing opportunities for new digital revenue streams by extending their content and advertising to new platforms including new uses of spectrum; Over The Top (“OTT”) video; interactive television; location-based services; web; mobile and social media. The television audience has developed a new relationship with television content and expects to engage with programming cross-platform. This creates interesting challenges in the broadband ecosystems including areas such as audience measurement; content licensing; user guides and interfaces; and advertising sales. Similarly, advertisers find video media powerful for brand campaigns but are disproportionately increasing their spending in digital media because of the greater ability to track and report accountability of ad spend and audience outcomes.</p>
                    </li>
                    <li>
                        <h2>The Economic and Social Role for Broadcasting -Asia Perspective<br/>
Speaker：Takayuki Ito （NHK-STRL, Japan）</h2>
                        <p>This presentation discusses roles of broadcasting in digital era from two points of view.  One is the role of broadcasting when we face to the disaster such as Higashi-Nihon Great Earthquake in Japan.  Such disasters may happen wherever in the country.  In order to convey information on it to those who are hit by the disaster, the broadcaster needs to extend its service area covering whole the country.  At the same time, the broadcaster needs to make their service accessible to everyone no matter whether rich or poor, healthy or impaired, and language difference.  Second point of view is the role of broadcasting while we are facing to the rapid aging society.  In the aging society, elderly people tend to be isolated from the society.  It should be emphasized that broadcasting needs to provide a new function to tie elderly people with the society just as broadcasting once provided an environment to enrich family ties by servicing programs which can be watched by whole the family.  NHK, as the sole public broadcaster in Japan, will lead research and development to contribute these two roles of broadcasting.  Several examples of R&D will be shown in the presentation.</p>
                    </li>
                    <li>
                        <h2>Smart TV: Opportunity and Challenge<br/>
Speaker：Feng Li (SMG, China)</h2>
                        <p> 
"Smart", the keyword of future media；The development of Smart TV in China；The construction of Smart TV operation platform adapted to Chinese market；The challenges Smart TV faces in China, such as user experience, business mode and collaboration within the industry chain The development of future TV.
</p>
                    </li>
                    <li>
                        <h2>Seeking Common Ground<br/>
Speaker：Mark Richer （ATSC, USA）</h2>
                        <p>The terrestrial broadcast television industry has reached a defining moment. The inherent attributes of terrestrial broadcasting combined with digital technologies provide tremendous opportunities to provide new and innovative services to the public. At the same time, broadcasters face significant challenges. Terrestrial broadcast spectrum is being sought after by broadband service providers, putting pressure on broadcasters to improve spectral efficiency. In addition consumer use of content when and where they want it is changing the media consumption model. As technology for terrestrial broadcasting continues to evolve, international collaboration is necessary to define a core set of highly efficient standards that will enable transmission and reception of new services.</p>
                    </li>
                    <li>
                        <h2>Next Generation Broadcast TV - an European Perspective<br/>Speaker：Peter Seibert（DVB, EU）</h2>
                        <p>
In Europe Digital Terrestrial Television (DTT) is and will remain a relevant platform for providing entertainment and information to a wider audience. However, to be attractive also in the future, DTT has to offer improved services such as e.g. HD/3D. Furthermore upcoming competition from fixed and wireless broadband should not be seen as a threat but as an opportunity. The specific strength of DTT is its inherent capability for mobile broadcast reception; which will be most effective when combined with mobile broadband. In addition to advanced linear data and video services such a hybrid architecture could also support non-linear services.

</p>
                    </li>
                    <li><h2>Next Generation Broadcast TV – an North American Perspective<br/>Speakesr：Lynn Claudy（NAB, USA）</h2>
                        <p>Since June 12, 2009, terrestrial television broadcasting has been all-digital in the U.S., and as a part of this process a significant portion of broadcast spectrum was reallocated for other uses as a result of the DTV transition.  A strong competitive landscape exists for both television content distribution and a variety of wireless services, however there is currently pressure from both government and industry to reallocate more broadcast spectrum to other uses, such as mobile broadband. Future service offerings from broadcasters must therefore demonstrate high consumer value and efficient spectrum usage to justify continued access to their current spectrum assets. The next DTV standard will need to accommodate modern consumer expectations for mobility, on-demand content with higher quality and more choice, and a personalized, interactive media experience. The technological evolution of the television broadcast standard for North America to meet these requirements will be described. </p>
                    </li>

                    <li>
                     <h2>Next Generation Broadcast TV – an North American Perspective<br/>Speakesr：Jim Kutzner（PBS, USA）</h2>
                        <p>
Since June 12, 2009, terrestrial television broadcasting has been all-digital in the U.S., and as a part of this process a significant portion of broadcast spectrum was reallocated for other uses as a result of the DTV transition.  A strong competitive landscape exists for both television content distribution and a variety of wireless services, however there is currently pressure from both government and industry to reallocate more broadcast spectrum to other uses, such as mobile broadband. Future service offerings from broadcasters must therefore demonstrate high consumer value and efficient spectrum usage to justify continued access to their current spectrum assets. The next DTV standard will need to accommodate modern consumer expectations for mobility, on-demand content with higher quality and more choice, and a personalized, interactive media experience. The technological evolution of the television broadcast standard for North America to meet these requirements will be described. 

</p>
                    </li>
                    <li>
                        <h2>The Latest Achievement of Japanese Broadcasting System<br/>Speakers：Yasuhiro Ito（NHK-STRL, Japan）</h2>
                        <p>Aging is worldwide trend and is rapidly progressing in Japan. 25% of population in Japan exceeds 65 years old. Human friendly system will be suitable for aging society. As suchsystem, we consider higher presence system which is expected to be stress-free for human eyes and ears. We are conducting research and development on Super Hi-Vision (SHV) as a next-generation, high-presence video and audio system. In order to realize large-volume content services such as SHV through digital terrestrial broadcasting, the transmission capacity must be expanded significantly. Toward FOBTV, we introduce the latest achievement of research on large-capacity transmission technology based on ultra-multilevel OFDM and dual polarized multiple-input multiple-output (MIMO)for fixed reception, and highly-stable transmission technology based on space frequency block code (SFBC) for mobile reception.

</p>
                    </li>
                    <li>
                        <h2>Broadcast 3.0<br/>Speaker：Bernard Caron（CRC, Canada）</h2>
                        <p>
The presentation will first describe new television distribution models and the role now played by wireless communications networks.  It will be followed by a description of the response of the broadcasting industry to these challenges and by a specification of the broadcasting systems of the future.  It will conclude with the roles of the FOBTV and the contributions from broadcasting to the future of television distribution.

</p>
                    </li>
                    <li>
                        <h2>The Future of Terrestrial Broadcast: Dynamic and Hybrid<br/>Speaker：Ulrich Reimers（DVB ,EU）</h2>
                        <p>Traditionally, terrestrial broadcast networks were planned once, were put intooperation and were hardly ever modified. But this tradition is a native of timesinwhich broadcast receivers were neither connected to broadband networks nor werethey capable of storing large amounts of content. Today´s most modern receivershave broadcast front-ends in addition to Ethernet and USB interfaces and/or WiFimodems. In addition, they may be able to store up to TeraByte of data – eitherinternally or via an external hard disc or USB device. Moreover, the pressure onbroadcast spectrum is growing in many parts of the world. In Europe, many countrieshave just allocated 72 MHz of broadcast spectrum to mobile network operators(“digital dividend”). Althoughbroadcasters may be reluctant to accept it – the world ofbroadcast is changing and will continue to change. Our approach to offeringbroadcast newpossibilities in this changing environment is to make broadcast adynamic system in which spectrum is only used for live programs and for preproducedprogram content which is consumed by large numbers of viewers. In orderto be able to do this – without jeopardizing the traditional broadcastquality-ofexperience– we make use of the broadband connection for identifying the mediaconsumption patterns of the viewers and for the real-time and non-real-time deliveryof certain kinds of program content. We store certain content in the receiver. Wetransmit dynamic service guides in order for the receiver to be able to identify whichcontent is delivered via which network. We dynamically modify multiplexconfigurations, transmission parameters etc. etc. One of the potential benefits of thisapproach is the freeing of spectrum for secondary users. Instead of being confrontedwith secondary spectrum users who operate their services in White Spaces based oninformation included in databases and derived from spectrum sensing, in our systemthe primary spectrum users will signal actively where and when which frequenciescan be used by the secondary user – and they can even charge for the secondaryuse. Alternatively they may consider becoming a wireless broadband operatorthemselves – using spectrum resources which was allocated to them already.Thispresentation will first analyze the current trends in “static” broadcast technology, willdraw conclusions from these trends and will then introduce the concept of dynamichybrid broadcast – including the presentation of someresults of our research in thisfield.</p>
                    </li>
                    <li>
                        <h2>The Outlook of Next Generation Television System<br/>Speaker：Wenjun Zhang （NERC-DTV, China）</h2>
                        <p>Traditional TV system technology focuses only on the channel transmission and video/audio coding. Along with the global trend of convergence among various networks and the evolution of digital television technologies in recent years, the design of future television system requires the combination of both emerging broadcasting technologies and the local broadcasting market needs. This presentation tries to conclude the tendency of China’s next generation TV system by analyzing the public service role of broadcasting and characteristics of urban and rural areas dual mode structure. Thus proposes the ‘CRUISE TV’ system, which means the TV should be ‘Controllable, Richer media, Ubiquitous, Immersive, Social and Experience’. From this perspective, some critical issues and latest research initiatives associated with China’s next generation TV system are presented in this talk.</p>
                    </li>
                    <li> <h2>A Consumer Electronics Vision of Future Broadcasting<br/>Speaker：Joonho Park Samsung，Korea）</h2>
                        <p>The environment of broadcasting is rapidly changing because of many factors, including pressure from regulators to use spectrum more efficiently; increased consumption of video content through Internet-connected Smart TVs and mobile terminals; and growing user demand for more realistic media, including 3D.  TV broadcasting must evolve to accommodate these changes, and now is the right time for moving forward to Next Generation TV.  In this presentation, the way forward is suggested from the point of view of Samsung as a diversified consumer electronics manufacturer.</p>
                    </li>
                    <li><h2>An overview of the global status of terrestrial TV<br/>Speaker：Ben Keen （Screen Digest, UK）</h2>
                        <p>Digital Terrestrial TV Digital Terrestrial TV deployments by geography with forecasts；Deployments and outlook by transmission standard；The market dynamics of DTT within the multi-platform TV universe；The future of DTT in a multi-screen, multi-device world.</p>
                    </li>
                    <li>  <h2>Broadcast Spectrum Issues in North America<br/>Speaker: Bill Meintel （IEEE BTS, USA）</h2>
                        <p>Although the implication may be a more distant future we must be concerned about theimmediate future otherwise there might not be a future. In addition, the problems facingbroadcasting’s immediate future will likely guide our path for the long term.<br/>
In 2009 the United States Congress directed the U S Federal Communications Commission (FCC) to develop a National Broadband Plan. That plan was delivered on March 15, 2010. The Plan indicates that 500 MHz of additional spectrum will be neededfor mobile use by 2020 with 300 MHz by 2015 and that 120 MHz is to come from thecurrent UHF TV band. Although, the other countries in North America have not yet putforth plans to clear broadcast spectrum, past history would indicate that they are likelyto follow the U S lead and therefore propose similar plans. In that only the FCC plan iscurrently on the table it will be the focus of my talk.<br/>
The FCC plan offers a number of proposals for band clearing including allowingbroadcasters to surrender spectrum in exchange for compensation derived from aspectrum auction. Other proposals call for existing stations to share channels,repacking the spectrum based on “revised criteria” for technical planning or somemixture of these proposals.<br/>
This presentation will look at the immediate as well as the long range implications of theoverall proposal as well as those of the various proposed band clearing methodologies.<br/>
It will identify the television markets that would be significantly affected and the impacton the viewers in those markets. It will also touch on changes to the technical planningcriteria, whether the changes are likely to produce the desired results of freeing up 120MHz of spectrum, the expected impact on television service and whether the proposedschemes seem economically feasible from the standpoint of implementation. Inaddition, the presentation will also explore the work, both the technical planning and thephysical construction, involved in repacking the television spectrum.<br/>
In summary the presentation will tie the immediate spectrum demands and proposals toa blueprint for terrestrial broadcasting’s future.</p>
                    </li>
                    <li>
                        <h2>Broadcast Spectrum Issues in the Asia-Pacific Region<br/>Speaker：Yunyi Zhu  （SARFT, China）</h2>
                        <p>The speech introduces the characteristics and methods of the spectrum management for the broadcasting service in the Asia-Pacific Region, the role of playing in the broadcasting spectrum matter by the Asia-Pacific Broadcasting Union (ABU) as well as the spectrum study carried out by ABU, including the prediction and estimation for the future broadcasting frequency spectrum in this region surveyed by ABU. </p>
                    </li>
                    <li>
                        <h2>Relationships Between eMBMS and Next Generation Broadcast Television<br/>
Speaker：Kent Walker （Qualcomm, USA）</h2>
                        <p>This paper discusses the relationship between Long Term Evolution (LTE) Evolved Multimedia Broadcast/Multicast Service (eMBMS) and next generation broadcast television. Many of the techniques that are well known within one technology are applicable to the other.Potentially, both systems may benefit from the techniques applied. Some examples areprovided and discussed. The implications for long term spectrum planning are considered.

                    </li>

                    <li>
                        <h2>Cloud Transmission: A spectrum re-use friendly transmission system<br/>Speaker：Yiyan Wu  (CRC, Canada)</h2>
                        <p>This presentation proposes a robust transmission system - Cloud Transmission (Cloud Txn) - for terrestrial broadcasting or point-to-multipoint multimedia services.  The system is robust to co-channel interference, immune to multipath distortion and eliminating TV white-space.  The system is very spectrum re-use friendly.  It can increase the spectrum efficiency significantly (3 to 4 times) by making all RF channels in one city available for broadcast service.  The system is robust to provide mobile, pedestrian and indoor reception.  The receiver is simple and energy efficient.  The proposed system is scalable and can be implemented progressively, i.e., easy transition to the new system.</p>
                    </li>
                    <li>
                        <h2>High Efficient Video Coding (HEVC)<br/> Speaker：Lisa Hobbs （Ericsson, USA）</h2>
                        <p>High Efficiency Video Coding (HEVC) is in development and aims to revolutionize the compression world with a potential 50% bitrate saving over MPEG-4 AVC.  There was a 10 year gap between the standardization of MPEG-2 and AVC, with AVC eventually maturing to deliver a 50% bitrate saving over MPEG-2.  The ITU-TISO/IEC Joint Collaborative Team on Video Coding (JCT-VC) is aggressively aiming for a 2013 distribution date for the HEVC standard, with plans to achieve similar savings over AVC.  This presentation examines the potential market drivers that may bring HEVC to market, and explores the tool set enhancements that facilitate HEVC’s compression gains over AVC.

</p>
                    </li>
                    <li>
                        <h2>Ultra-HDTV<br/> Speaker：Masayuki Sugawara (NHK-STRL, Japan)<br/></h2>
                        <p>Television system has been evolved to improve the audio/visual experience of its audience. Its system performance should cover as much the human visual system characteristics as possible for this improvement. Wide field of view image accompanied with three-dimensional sound allows the audience to be "absorbed" in an environment created by the audio/visual presentation. Consequently, ultra-high definition television (UHDTV) is considered one of the most promising broadcasting services in the future. This presentation will introduce NHK's UHDTV project called "Super Hi-Vision". It will cover its system parameter design and recent technical development.
</p>
                    </li>
                     <li>
                        <h2>2nd Generation 3DTV<br/>Speaker：NamhoHur, Director   (ETRI, Korea)</h2>
                        <p>Currently, frame-compatible 3DTV broadcasting systems have been employed to deliver high definition 3D contents to the home over cable and satellite channels. Service-compatible 3DTV broadcasting systems satisfying the backward compatibility with the legacy digital television system are also being developed in several countries along with standardization activities of ATSC, DVB, and SCTE. In the case of terrestrial digital television, the backward compatibility is a very important issue. At this time, viewers need to wear polarized glasses or shutter glasses. In this talk, next-generation 3DTV broadcasting systems will be described from the viewpoint of service and system requirements compared with the existing 3DTV broadcasting systems.</p>
                    </li>
                    <li><h2>Advanced Audio coding<br/>Speaker：Toni Fiedler （Fraunhofer, Germany）</h2>
                        <p>Based on what today is on the horizon in terms of technical possibilities in digital audio for TV, we take a closer look at consumer behaviour.Which "killer sound" will attract audiences and meet their expectations?How much regulation is necessary? What is the impact of the ongoing media convergence on audio for TV?A view on how TV sound could evolve over the next decade.</p>
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